Redesign proposal for website specializing in photography and video of fashion shows in New York, London, Paris and Milan.
Figma prototype for an Italian kitchen design company. Available in Italian and English. Limited product search interactivity: Prodotti> Cottura>Cucine.
I create beautiful solutions.
Chase innovation.
Thrive on challenges.
And I truly love good design.
Lately I’ve been working primarily in UI/UX design. With over 30 years of experience, I’ve crafted creative campaigns across all mediums—digital and analog. From advertising and film to websites, mobile apps, branding, social campaigns, and content marketing. I’ve worked in agencies, in-house teams, and magazines, which means I understand the bigger picture and the smaller details.
I’m driven by the challenge of designing solutions that stand out, while balancing practicality and the highest standards of design and usability. It’s not just about making things look good; it’s about making them work well and resonate with people.
On the rare occasion I am not doing all or some of the above, I’m probably riding (or fixing!) my motorbike or teaching myself new skills that help me do … all or some of the above.